HRC Advisory COO Farla Efros was interviewed about Target's flop in the Canadian market. Efros was quoted saying:
“Canadians are sophisticated consumers,” said Farla Efros, Toronto-based COO of HRC Advisory. “They love Target in the U.S. They would travel to Buffalo and come back with Target shopping bags. Had the company given them what they were used to, they would have had more success.”
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