HRC Advisory President Farla Efros is quoted in a CNBC.com article discussing various retail brands and their attempts to recover from missteps.
CNBC.com published an article today discussing how nine established retailers are attempting to reinvigorate their brands' by employing new marketing strategies and tactics. Coach, J. Crew, and Adidas are just a few of the brands mentioned in the article. HRC Advisory President Farla Efros was quoted in the article, elaborating on the difficulties a brand faces during it's recovery from a misstep. Efros goes on to describe how a company must find its reason for being in order to fully turn it around. Read the full article below.