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Hilco Streambank sets Bid Deadline for Denver Broncos Mile High Stadium Naming Rights

Jul 13, 2016
Hilco Streambank sets deadline for Sports Authority stadium naming rights.



New York, NY, July 12, 2016: Hilco Streambank (www.hilcostreambank.com) set a deadline to submit offers to acquire the stadium naming rights for Mile High Stadium in Denver, home of the NFL’s Super Bowl Champion Denver Broncos. 

Hilco Streambank had been retained to sell the intellectual property assets of The Sports Authority, Inc. (“Sports Authority”) in their chapter 11 bankruptcy.   After the successful auction of the Sports Authority trademarks and private label brands two weeks ago, Hilco Streambank has turned its attention to marketing the stadium naming rights.  They expect to complete a sale by the end of the month, subject to Bankruptcy Court approval. 

The stadium naming rights contract was originally entered into by Invesco Funds in 2001, and was assigned to the Sports Authority in 2011.  There are five (5) football seasons remaining under the contract.  A buyer of these rights would assume the contractual payments for the final 5 years of the contract and replace the signage with their own.  The rates are significantly lower than current pricing for stadium naming rights.

“This is a unique opportunity to acquire national and worldwide exposure as the naming sponsor for an NFL stadium” said Hilco Streambank EVP – David Peress. “As the Super Bowl champions, there will likely be many nationally televised games.  This is not an opportunity that comes along very often” Mr. Peress added.

Parties interested in learning more about the Stadium Naming Rights assets, the sale process and other bidding requirements should contact Hilco Streambank directly using the contact information provided below.

About Hilco Streambank

Hilco Streambank is a market leading advisory firm specializing in intellectual property disposition and valuation. Hilco Streambank has completed numerous sell-side transactions including sales in publicly reported Chapter 11 bankruptcy cases, private transactions, and online sales through HilcoDomains.com and IPv4Auctions.com, Hilco Streambank is part of Northbrook, Illinois based Hilco Global (www.hilcoglobal.com), a worldwide financial services company and leader in helping companies maximize the value of their assets.


David Peress

Executive Vice President

Hilco Streambank

(781) 471-1239




Jack Hazan

Executive Vice President

Hilco Streambank

(212) 610-5663




Dmitriy Chemlin


Hilco Streambank

(212) 610-5642






For media and press:


Gary C. Epstein

EVP Chief Marketing Officer

Hilco Global


(847) 418-2712



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