Stalking Horse Bid Approved by Bankruptcy Court;
Competing Bids Due Monday, October 23rd, 2017
New York, NY, October 18, 2017: Vanity Shop of Grand Forks, Inc. is selling its intellectual property assets in a chapter 11 auction. The assets include its domain names – VANITY.COM, eVanity.com and VanityShops.com – and its trademark portfolio – including the Vanity® brand for apparel and retail store services.
The auction will open with a stalking horse bid from Media Options S.A. for the Vanity.com and Vanity.net domain names for $100,000. The minimum overbid amount for the domain names is $115,000. The opening price for the Vanity® brand and related customer data has been set at $67,500. Interested parties have until Monday, October 23, 2017 @ 5:00PM CST to submit competing bids. If competing bids are received, an auction will be held on Wednesday, October 25, 2017 @ 10:00AM CST.
For over fifty years, Vanity has provided fashion conscious young women a wide variety of clothing, intimate apparel, tops, footwear and denim through its stores and ecommerce websites.
According to Hilco Streambank EVP, David Peress, “The Vanity® brand can be leveraged across a broad range of categories. In addition, the Vanity.com URL is a valuable premium domain name with application in multiple categories including entertainment, media, furniture, and vanity phone numbers, among others."
Vanity is currently operating as a debtor-in-possession under Chapter 11 in the United States Bankruptcy Court for the District of North Dakota. The sale is subject to Bankruptcy Court approval and a sale hearing has been scheduled for October 26, 2017 at 9:30AM CST.